Travel media can be divided into three categories: Popular, Personal and Unique. While none of them are better or worse than the others, if used in conjunction with one another, they help to create “Ultimate” travel media.
Popular Travel Media:
- Popular travel media features grandiose landscapes and cityscapes.
- Most travelers can’t help but have a few of these images in their collections…
- … even though these same images can be found by the thousands online.
- While incredibly beautiful, they lack personal interest.
Personal Travel Media:
- Personal travel media is important and relevant to the traveler.
- It showcases the traveler and his or her companions.
- While the image may normally feature smiling faces…
- … the funnier and quirkier ones tend to be the most memorable.
- This media may also include a recognizable background.
- While relevant to the traveler though, the images lack broader interest.
Unique Travel Media:
- This category gives insight into each destination through everyday details.
- People do not need to know the traveler to appreciate the images.
- It is the little things that draw people’s interest.
- Though the image shares a story, the traveler is completely absent from it.
Ultimate Travel Media:
- Incorporating the three categories, this media caters to the broadest audience.
- The viewer is oriented to the intriguing landscape or cityscape.
- The subject is personal and relevant to the traveler.
- And there is something ‘original’ the traveler wishes to share.
Sopa del Día 